Rationale

When filling out my initial concept checklist, the descriptive and emotive qualities I was looking to convey were: Natural, clean, sophisticated, innovative, and contemporary. The spaciousness of the inside of the book has been used as a means of conveying the clean, contemporary, and sophisticated qualities that I was aiming for. The visual flow across the spreads helps to make sure it’s easy to navigate and read for the viewer. The book cover, laser cut from black card, helps to emphasise the sophisticated feel (since black is very much a colour associated with sophistication), while the brown card sleeve portrays the natural qualities and pacific feel that Studio Pacific Architecture is so passionate about. A feel of innovation is highlighted through the unique façade-based type used on the cover, laser cut from both the actual cover and the overlaying sleeve as well. The pattern helps to create some interesting shadows and lighting on the page below as the viewers opens the book. The cover itself isn’t so much influenced by one particular building, it’s more a way of trying to represent what Studio Pacific Architecture is about, this natural innovation and it highlights their use of façade’s on certain buildings, particularly the Meridian Building, although also noticeable in their private works, although in considerably smaller scale, as features on building such as Taipakupaku House and Rawhiti Bach.